Before launching a mascot, write down the visitor behavior or comprehension you hope to improve. Avoid treating a moving character as proof of increased sales or engagement.
Try this
If the goal is helping visitors find workshop details, compare whether people can locate the page with and without the mascot. Explain the small test's limitations and respect visitor privacy.
Take it further
Decide what counts as completing the task before the test begins. If you compare two versions, keep other major page changes limited and do not infer broad business results from a handful of sessions.
